Really and Kvadrat joins forces, taking on the sustainability challenge
We are very pleased to announce Kvadrat’s acquisition of a 52% stake in Really; the Danish sustainability start-up initiated as a response to the urgent global issue of waste.reallycph.com
Really upcycles end-of-life textiles into the engineered material Solid Textile Board: a high-density material made from end-of-life cotton and wool from the fashion and textile industries, households as well as Kvadrat’s selvedge waste.
Designed for furniture and interior design, the company aspires to challenge the architecture and design sector to rethink their use of resources.
Really’s debut collection of Solid Textile Board will be launched this April during Salone del Mobile, with projects by designers Max Lamb and Christien Meindertsma.