The Cut by Neri&Hu

Salone del Mobile 2016, Milan

For Salone del Mobile 2016 Chinese design duo Neri&Hu reinterpreted the classic fair stand and created an innovative and elegant space for Kvadrat.

The designers wanted to create an emotionally charged space that would affect visitors on a subtle and intuitive level. With that in mind they created an abstracted volume hanging above ground to encapsulate the space. The use of genuine materials, wooden furniture and warm colours created an intimate setting, making guests feel at home in the midst of design fair bustle.

Full of personality and sumptuous colours the stand really managed to captivate an essence of Kvadrat.