Stockholm, 2013 and 2014
Renowned design duo Raw-Edges has designed the Kvadrat stand for the Stockholm Furniture Fair 2013 and 2014. The picnic features a massive wooden structure of Dinesen Douglas Fir and an installation consisting of 1,500 textile strips made from a selection of twenty different Kvadrat textiles.
The designers envisioned recreating a picnic in an intimate forest atmosphere. Yael Mer and Shay Alkalay about the concept: “wooden cabin, soft roof tiles, fish skin and a picnic under a weeping willow, all mixed in a massive pot with Kvadrat swatches. Served within a commercial fair with our aspiration to create a bit of relaxing surreal situation but very warm and welcoming.”
The stand is built out of two main elements: the wooden structure and the textile strips hanging from the ceiling. The wooden structure functions as display for the Kvadrat swatches and corresponds with the appearance of a wooden cabin. Made from Douglas Fir from the Danish floor company Dinesen, the horizontal wooden panels have been angled in such a way so that they can hold the textile samples, allowing the visitors a closer look.
The impressive textile installation resembles vertical roof tiles and creates a three dimensional volume. Functioning as a space divider, the strips were inspired by weeping willow trees, creating an intimate space within the big exhibition hall.