Lover – a new beach towel collection made to fit a group of friends and family on the beach, pool side or wine and dine picnic.

The name for the new collection derives from the 1978’s song and music video Automatic Lover by Dee D. Jackson, a song that is an integrated part of the office playlist at the studio in Stockholm.

Consistent with Magniberg’s philosophy of lifestyle as self-expression, every towel bears an embossed mantra that spans across the surface in a jacquard pattern: “See Me, Feel Me, Hear Me, Love Me, Touch Me”.

Lover’s weight and feel is balanced purposely to be a beach and pool quality towel made in 100% organic cotton and are available in three sizes. The towels come in four signature colours inspired by the universe of artist Jeff Koons: Praia Green, Playa Pink, Spiaggia Red and Plage Purple. The colour names take cue from the word ‘Beach’ in the Latin languages Portuguese, Spanish, Italian and French.