BMW concept car

Germany
BMW design team

Project
Kvadrat textiles have been chosen for the interior of the BMW Vision EfficientDynamics concept car – a revolutionary hybrid vehicle that combines driving pleasure with ground breaking efficiency. The interior of the vehicle features the very latest technology and natural materials, reflecting the design focus on sustainability and performance.

Solution
Interior seating upholstered with Steelcut Trio, one of the EU Ecolabel Kvadrat textiles. The BMW team, led by BMW Group Design Director Adrian van Hooydonk, created a highly attractive interior design with a very emotional character. This combines innovative technologies and surfaces with a quality look and feel. The body-contoured seats, for example, are made up of a Kevlar shell, a backbone structure, and seat padding with personalised fillings.

'The designers wanted natural materials and light colours on the seat upholstery and all interior linings to underline the light, sophisticated and sustainability-oriented atmosphere within the passenger compartment. For this reason, they chose Kvadrat as the perfect partner to develop the required material.' BMW Group

Products

Steelcut Trio 3

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