Range Rover Velar

United Kingdom
Land Rover

Project
The Velar is a mid-sized, high-tech luxury SUV, with a sliding panoramic glass roof. Launched in 2017, it is the model in the Range Rover line-up most focused towards on-road driving.

The Velar ushers in a new design language for Range Rover. While the outside features new smoother lines, the refined interior sets the tone for future models. This features a more driver-focused seating position and three touch screens, which control most of the interior features. Unique for the segment, the Velar offers a sustainable premium interior with Kvadrat textiles, as an alternative to leather.

Solution
Dapple Grey, a specially developed woollen textile, is used for the premium textile interior. Exhibiting the natural characteristics of wool, with its hard wearing and comfortable for all climates, by staying cool in the heat and warm in the cold.

With the colour and material design of Velar in mind, our collaboration with Kvadrat couldn’t have been more appropriate - Kvadrat share Land Rover’s ethos and desire to continually innovate, to offer more curated customer choice and to define the future of luxury materials in our respective design industries,” Amy Frascella, Land Rover Colour and Materials Chief Designer