To support the Calvin Klein design concept and to emphasise the minimal, yet modern aesthetics, the interior designers used the sumptuous Kvadrat/Raf Simons textile, Vidar throughout three new flagship stores. Vidar also adds to the atmosphere hanging beautifully as draped vibrant curtains and on Utrecht chairs by Gerrit Thomas Rietveld.
Calvin Klein offers clean, aesthetic designs for women and men including apparel, handbags, footwear, underwear, fragrance and home furnishings.
The New York flagship store features a floor-to-ceiling installation by artist Sterling Ruby, which celebrates Raf Simon’s debut collection for Calvin Klein. The interior concept, which invokes an environment under construction, also features a selection of curated objects that pay homage to the roots of the brand.
Digital technology is used throughout the stores to deliver personalised shopping experiences and new ways to engage with products. In Shanghai, an interactive video table invites visitors to explore the world of Calvin Klein through a variety of channels: newspaper, magazine and online articles on the brand, key milestones, runway show videos and recent events, as well as the official social media platforms.