Japanese textile and clothes designer Akira Minagawa is known for his minä perhonen fashion label, which is characterised by a romantic, slightly naïve, style. The design is detail-oriented and conscientiously worked out.

Minagawa established the minä fashion label in 1995 and eight years later he added ’perhonen’, which is Finnish for ‘butterfly’. Minagawa chose this Finnish word because he often travels in the Northern countries, where he feels in harmony with the culture and lifestyle. He felt that the butterfly was an attractive and appropriate symbol of his design, evoking the lightness and colours of his highly feminine fashion.